Portfolio & case studies

The challenge

Enrollment ran through phone tag and direct messages. Prospective students could not see which certifications were offered, what they cost, or when the next class ran — so most of the interest never turned into a signed-up seat.

What I built

A marketing and enrollment site with dedicated pages per program, a three-step booking flow, and on-site scheduling for mobile group training. Course details, pricing and requirements sit one tap from the homepage, and every page is written and structured for local search.

The outcome

Students can find a class and reserve a seat in under a minute on a phone, and the business has a single link it can hand to employers booking group sessions.

The challenge

Reliable POTS information is buried in clinical papers and forum threads. The audience often reads with brain fog, light sensitivity and limited energy, so the usual dense, ad-heavy health-content layout actively works against them.

What I built

Plain-language guides covering symptoms, triggers and day-to-day management, organised so a reader can find one answer and stop. Generous type sizing, high-contrast surfaces, short scannable sections and search across the library — accessibility treated as the core design constraint, not a checklist at the end.

The outcome

A resource people can use on a bad day: fast to load, easy to read, and structured so search engines surface the specific answer rather than a wall of text.